A Minimalist Brand with
Five Simple Products

About M/5 Haircare Essentials

A Minimalist
Method to Beauty

M/5 is developed to re-energize all 5 hair types as Maria Shkreli, Founder and CEO, developed a simple system to address each hair type’s top hair care concerns. This collection features everything your hair demands, addressing the unique differences that each hair type requires.

M/5 is an ultra-modern, minimalist brand created to inspire healthy hair. This brand will help eliminate what you don’t need while highlighting what you do. Less is more.

Haircare can get overwhelming with different products for frizzy hair, dry ends, oily scalp, and color-damaged hair. It’s hard to know what to use for what. M/5 Haircare Essentials will take all the worry out about whether or not you’re using the right product. We have five simple products — five simple steps — that will work for anyone, no matter your hair struggle.

M/5 is the minimalist method of beauty. No more excessive hair products taking up precious space on your bathroom counter or in your shower. Our 5-step method puts you on the path to better hair health without all those additional bottles.


You’re only five easy steps away from healthy hair! Follow these simple steps below to get the soft, healthy hair you deserve. Your new beauty regimen starts with our magical hairbrush but the true magic is how you — and your hair! — will look and feel after using our amazing M/5 Haircare Essentials kit. The 5 simple steps to healthy hair begin with the following:


Magical Brush that exfoliates the scalp (zone 1) and nourishes hair


Manifest Hydrating  Shampoo or Miracle Anti-Frizz Shampoo


Manifest Hydrating  Conditioner & Miracle Conditioner


Mindful Hydrating Mist


Major Mending Cream

The Meaning Behind M/5







“Simplicity is the ultimate sophistication.” Da Vinci

“The less you own, the less owns you. Identify the essential. Eliminate the rest.”Leo Babauta

Minimalism is not about having less; it’s about making room for more of what matters.

M/5 is a response to the overdone, overwrought, over-complicated nature of modern haircare. The secret to healthy hair isn’t about doing more. Rather, it’s a simplified, scaled-back “less is more” holistic approach that comes from years of experience. Our products include only what is essential to reach the ultimate goal of healthy, happy hair.


“Our life is shaped by our mind, for we become what we think.” Buddha

“Be. Here. Now. The present moment is filled with joy and happiness. If you are attentive, you will see it.”Thich Nhat Hanh

When you’re good to your hair, your hair will be good to you. Being attentive and careful gets more positive results than just product and routine alone. We believe in being presen in the moment and aware of what our hair needs. Instead of spending excess, inordinate amounts of time thinking about or working on our hair, we can achieve our goals faster and leave more time for enjoying life.


“If you can dream it, you can do it.”Walt Disney

“Once you make a decision, the universe conspires to make it happen.”Ralph Waldo Emerson

Manifesting is all about taking your feelings and ideas and developing them into being. This fits perfectly with our brand’s goals and values. It’s time to bring forth your best, healthiest hair (and in essence, the best version of yourself), as well as take the vision of healthy hair and make it a reality.


“Mastery is in the reaching, not in the arriving.” Sarah Lewis

“At the heart of it, mastery is passion. Mastery is staying on the path.”George Leonard

“At the heart of it, mastery is passion. Mastery is staying on the path.” — George Leonard
Mastery is not a function of genius or talent; it is a function of time and intense focus applied to a particular field of knowledge. In Maria’s case, this focus is hair. Decades of expertise, observation, ideas, thoughts, testing, and trials equal an unparalleled hair IQ and mastery.

But Maria wants mastery of hair health, maintenance, and wellness to be possible for all of us, in and out of the salon. That’s what M/5 provides: the ability to understand and care for hair like never before. You can achieve mastery of your own hair.


“Collect moments, not things.” Karen Salmansohn

“We do not remember days. We remember moments.”Cesare Pavese

Happiness lives inside the smallest moments. Time together. Time in solitude. The memories we make and the lessons we learn are made up of infinite moments that will stay with us forever. Celebrate each moment learning and sharing with friends and family, as well as the quiet moments by yourself.

Our “Maria Moments” will encompass education, tips, and general good thoughts about hair and life. Here are some hair quotes from Maria:

“Hair is like fabric; it has textures and patterns.”

“Blow drying shouldn’t be a necessity. It’s a luxury.”

“Styling your hair is just like cooking food. You can prep it raw bake i rollers or fry it heat. But you wouldn’t eat fried food every day, so why would you fry your hair every day?”

Why do we do the things we do to our hair? M/5 gives you the steps and the meaning behind them to understand why and how to make it better.

The Creator of

M/5 Haircare Essentials

Maria Shkreli, founder and CEO, brought her hair care lab-testing experience with her when she opened her first salon at age 27, winning multiple awards along the way and opening many more salons. With over 25 years of experience styling hair, she listened to many clients’ concerns about hair products and problems. She took the top three concerns into consideration when creating her M/5 line.
All her products are:

  • Easy to use
  • Affordable
  • Made with natural organic ingredients

Pursuing Her Dreams

Maria was born in Montenegro. Her parents were old-fashioned and wanted her to enter into the business world, not beauty school. Still, Maria was determined to pursue what she loved and entered Wilfred Academy at 21, winning herself a first-place prize in a competition.

One of the judges was so impressed, he offered Maria her first job at a salon in Riverdale. Once she had as many clients as the other stylists, she knew it was time to venture out on her own.

Opening Her First Salon and Expanding

In 1994, Maria opened her first salon, Äria Riverdale, and everything grew from there:

  • Äria on Hudson
  • Äria NYC
  • Selah Salon
  • Äria White Plains

Winning Awards & Magazine Features

In New York City, Maria’s award-winning aesthetic was featured on shows like My Celebrity Home, and in magazines like Planet, Details, View, and Clear. She styled photoshoots for New York City’s Goldbar, and for pop icons like Lenny Kravitz.

Selah, a popular White Plains nightspot, salon, and lounge which she opened with her sister, Jackie, won the coveted Best Concept award from Westchester Magazine. Then she won Best Educator at the SOHO Institute of Aveda.

    Get Into the

    Zone With Maria

    Maria wants all her customers to be able to use and understand her products as well as she does. That’s why she created a hair tutorial to teach people the proper way to care for their hair. To truly understand your hair and love your hairstyle, you must:

    Get Into the Zone

    She will teach you about the three hair zones (regrowth, mid-lengths, and ends) and how to properly care for each zone, including how to shampoo and how to style hair.

    Understand Texture

    Hair is like fabric and does not have a race, age, or gender. It’s all about texture.

    A Product For All Hair Types

    Maria studied all five hair types and wanted to create a brand and product that can help everyone. She took all the knowledge she learned over the course of her career to develop this simple M/5 system to address the top hair care concerns for all types of hair.

    Order your M/5 hair care essentials kit or contact us with any questions about our products or concerns about your own hair. We would be happy to help!

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